Beer

Designing a new visitor experience for the home of Guinness

Recently voted Europe’s best tourist attraction, the Guinness Storehouse in Dublin tells the story of the 258-year-old brewery through a series of immersive visitor experiences spread across five floors. As well as showing how the brand’s eponymous stout is made, the storehouse also features a selection of its advertising from over the years, and even gives visitors the chance to learn how to pour a pint themselves.

Link: Designing a new visitor experience for the home of Guinness
via www.designweek.co.uk